Becoming a Business Owner…

I like to believe that my passion in making candles found me and not the other way around. Now don’t get me wrong, I’ve always wanted to be an entrepreneur. The idea of owning a business, suffering rejections, losing sleep and eating your way through boxes of Magnum ice cream has always sounded amazing (ok… let’s go with intriguing). Jokes aside, the idea of becoming an entrepreneur has always meant I had to take risks in multiple areas of life which involved personally financing the venture, extensive networking outside of my friends and family circle and for all those ESTJs out there, relinquishing control. Now, if you’re an ESTJ or are familiar with the Myers-Briggs personality type indicator, you know the control thing was my least favorite. This experience meant that I had to and has forced me to step out on the ledge and think outside the box beyond what my eyes were trained to see. What it did not mean was giving up my career and everything else I had worked so hard for. Creating Ayoka Candles Co. has been a journey in personal growth that has allowed me to exercise focus, restraint and discipline in not just learning my craft but immersing myself in the educational journey that has taught me to be impeccable with my word and understanding that communication and integrity are keys to running a successful business.